MTN Nigeria signs cobhams asuquo as an Ambassador.
MTN Nigeria has revealed its plan to boost the
financial fortune of its brand ambassadors with several millions of naira in
the next one year.
This was contained in a statement by the General Manager, Consumer
Marketing, MTN, Richard Iweanoge on Thursday while unveiling Cobhams Asuquo, as
the latest addition to MTN’s list of brand ambassadors.
According to the statement, Asuquo will be joining Davido, Don Jazzy,
Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as
Saka, Osuofia, Mama Gee and others who have all renewed their contracts with
MTN.
Iweanoge said, “As
was originally conceptualised, the ambassadorship will continually evolve to
accommodate new talents and cater for diverse segments. This year, we are using
a segmented approach and there will be ambassadors for each segment of our
market. Using this criteria, new artistes like Cobhams Asuquo will be coming on
board the MTN Ambassadorial family.”
He stated that for 2015, artistes like Timaya, Wizkid, sean Tizzle and a
few others would no longer be ambassadors for the brand, though the
relationship continues in other areas in which MTN enables artists to monetise their
work.
He said, “Although
there is a finite number of brand ambassadors we can have at any point in time,
Nigerian artistes can continue to monetize their intellectual works through our
distribution channels such as the Caller Tunez and Music Plus platforms,” he
said.
“With billions
of naira invested in Nigeria’s music industry so far, MTN remains one of the
biggest supporters of the music industry. We have a track record of
consistently providing the stage for some of Nigeria’s biggest artistes to shine
and express themselves. For MTN, we see the growth of the music industry as a
continuum and not a destination. That is why we will continue to engage and
support our local artistes so that they can find full expression for their
talents.”
Iweanoge also named Iyanya, Praiz and Chidinma,
three past participants in the Project Fame music reality TV Show as
ambassadors of the Telecom Company. “MTN
not only gave them the platform to express their talents through the music
reality TV show, but we have consistently supported them over the years by
making them our ambassadors. We can safely say that our investments in them
have paid off because now they are counted among Nigeria’s biggest music acts
and we are truly proud of them,”he said.
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